Lisa Hicks: Pioneering Sustainable Hygiene with Snope
Meet Lisa Hicks—a forward-thinking entrepreneur and the driving force behind Snope, a revolutionary company that’s reshaping the way we think about everyday hygiene. Alongside her husband and business partner, Anthony, Lisa has turned a common household frustration into an innovative, eco-friendly solution that’s making waves across the UK and beyond.
The Spark of an Idea
The story of Snope began in Lisa’s own home, where the challenges of family life collided with her passion for sustainability. Like many of us, she grew tired of the mess and inconvenience of traditional soap bars—slimy, unhygienic, and universally unappealing. But switching to liquid soap didn’t sit right with her eco-conscious values. “I couldn’t ignore the environmental cost,” Lisa recalls. “Here in the UK, we throw away a staggering 1.8 billion plastic bottles from hand wash, shampoo, and body wash every year. There had to be a better way.”
Determined to find a solution, Lisa asked herself a simple yet powerful question: What if we could combine the convenience of liquid soap with the sustainability of solid bars? When she couldn’t find an answer on the market, she decided to create one herself.
Snope: A Game-Changing Innovation
Lisa’s invention, Snope, is a sleek, patented dispenser that transforms solid soap or shampoo bars into a fine, powder-like substance. It’s a small device with a big impact. Just two soap bars can deliver 2,000 hand washes—equivalent to 20 plastic bottles of liquid soap. “It’s not just about reducing waste,” Lisa explains. “It’s about making sustainable choices effortless and accessible for everyone.”
Since its launch, Snope has quickly gained traction. Over 200 households and 30 businesses—including schools, cinemas, and hotels—have embraced the product. A major deal with a global hotel chain has further cemented Snope’s potential to scale, proving that sustainability and practicality can go hand in hand.
A Breakthrough on Dragons’ Den
Lisa’s journey took an exciting turn when she and Anthony appeared on Dragons’ Den, the UK’s beloved business investment show. Their pitch for Snope struck a chord with the Dragons, particularly Deborah Meaden and Peter Jones, who saw not just a clever product but a movement in the making. Their investment has been a game-changer, providing not only financial support but also invaluable expertise to help Snope reach new heights.
A Mission Driven by Purpose
For Lisa, Snope is more than a business—it’s a mission. With patents secured in the UK and pending in the EU and US, she’s protecting an idea she believes can reshape how we think about everyday hygiene. “Every plastic bottle avoided is a win for the planet,” she says. “We’re showing that small changes in our daily routines can add up to something monumental.”
Leading the Charge for a Greener Future
Lisa Hicks is more than an entrepreneur—she’s a trailblazer. Through Snope, she’s proving that innovation and sustainability can work together to solve real-world problems. Her story is a reminder that the best ideas often come from the simplest frustrations, and that with determination and creativity, we can all make a difference.
So, the next time you reach for a soap dispenser, think about Lisa and her vision for a cleaner, greener world. Because sometimes, the smallest changes can spark the biggest revolutions.
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