Do you want to buy domain or website for your small business? If yes! Read this blog before purchase domain and develop business website. My name is Sanjeev Kumar with 15 years’ experience for website hosting and written my own analysis.
Owning a domain name is often seen as the first step toward building an online presence. However, I found, and many studies show a surprising trend: a large percentage of registered domains either don’t get renewed after the first year or fail to succeed beyond two years. But why does this happen, and what can business owners learn from it?
Let’s dive into the reasons behind this phenomenon, backed by research, and explore how to avoid falling into the same trap.
1. Lack of a Clear Purpose
One of the biggest reasons domains don’t get renewed is that they are registered without a proper plan. Many individuals and businesses buy domains impulsively, thinking they "might" need them someday. However, without a clear strategy or intent, these domains often end up unused.
Data Insight: According to Verisign, while over 366 million domains were registered globally in 2023, nearly 33% of them weren’t renewed after the first year.
Example: A small bakery in Jaipur registers a domain but doesn’t develop a website due to lack of time or technical expertise. By the next renewal date, they don’t see the value and let the domain expire.
2. High Expectations, Low Results
Many domain owners expect instant success. When their website doesn’t attract significant traffic or revenue quickly, they lose motivation. Building an online presence requires consistent effort in areas like SEO, content creation, and marketing—factors often underestimated.
Case Study: In Mumbai, a freelancer registered a domain to showcase their portfolio. However, without proper promotion or SEO optimization, the website failed to gain traction, leading to non-renewal after the first year.
3. Cost vs. Benefit Analysis
The cost of renewing a domain, especially for premium domains or those bundled with hosting services, can seem high for small businesses or individuals who don’t see immediate results.
Fact: Domain renewal costs typically range from ₹800 to ₹2,500 per year. For premium domains, the renewal can go up to ₹10,000 or more, which deters many from continuing.
4. Overcrowded Market and Fierce Competition
With millions of websites online, standing out is a challenge. Many domain owners realize that even with a website, driving traffic requires significant marketing investment. The lack of competitive advantage often leads to domain abandonment.
Data Point: By 2023, there were over 1.13 billion websites, but less than 200 million were active. This highlights the gap between registration and sustainability.
5. Technical Challenges
Not everyone is tech-savvy. Domain registration is easy, but building and managing a website often requires technical skills or hiring professionals, which can be overwhelming or expensive.
Example: A health consultant in Lucknow registers a domain but struggles to set up a functional website. Without help, they abandon the project altogether.
6. Shifting Priorities
Sometimes, businesses pivot or shut down entirely, leaving the domain unused. Entrepreneurs often move on to other ventures, letting older domains expire.
Stat Insight: Over 50% of startups fail within the first two years, contributing significantly to domain abandonment rates.
How to Avoid Domain Abandonment?
If you’re considering registering a domain or already own one, here are some tips to ensure long-term success:
- Have a Clear Plan: Before registering, decide on your website’s purpose and long-term goals.
- Choose Affordable Solutions: If full websites feel overwhelming, opt for platforms like LinkG.bio that offer lifetime free bio pages to showcase your business online without recurring costs.
- Invest in Marketing: Promote your website through social media, SEO, and other channels to drive traffic and visibility.
- Get Help When Needed: Use beginner-friendly website builders or hire professionals to avoid technical roadblocks.
- Stay Consistent: Update your website regularly with fresh content to keep it relevant and engaging for visitors.
Conclusion
Registering a domain is just the first step in building an online presence. Without a clear purpose, consistent effort, or effective promotion, many domains fail to thrive, leading to high non-renewal rates.
LinkG.bio provide simple, cost-effective alternatives to traditional websites. By offering free lifetime profiles for businesses and professionals, they remove the barriers of cost, maintenance, and complexity, ensuring your online presence remains active and impact.
If you’re planning to go online, start with a platform that supports your growth from day one. Avoid the pitfalls of domain abandonment and set yourself up for long-term success.
